By S. Roy Grosperrin

Let’s face it, we have a lot of choices on the Space Coast, even when it comes to choosing a flooring company. How then does a company distinguish itself? Jeff Kidd, owner of J&J Carpet One Floor and Home on Merritt Island, would quickly mention that his company has been built strictly on the employees and the quality and workmanship of each job for over 30 years. “We started with one small 700-square-foot store, and we’ve been very fortunate to have survived the ups and downs of the market. We have employees who have been here 17, 20 and 22 years. Our team prides ourselves on the quality of the work we do-from product knowledge, to the design, and installation.” Kidd says.

J & J Flooring is located at 705 N. Courtenay Parkway on Merritt Island, FL 32953. Call (321) 459-1995 or visit them online at You can also find them on social media outlets. 

Kidd graduated in 1973 from Merritt Island High School. “I was laying carpet part-time in high school, and that was 45 years ago. A lot has changed… I feel very fortunate to have this business and everything it encompasses.” 

“Chris Quarnaccio, our expert carpet and LVP installer, celebrated 22 years in April. And Jay Vandevender has been here for 20 years. That makes a big difference, especially in this industry. You don’t just come here and buy a floor. When you shop at J&J, you’re supporting a local hometown company,” Kidd added. 

The business’s success is also in part due to phenomenal products. J&J features Lee’s carpet. Kidd says, “Lee has an outstanding warranty. It even outperforms DuPont’s Stainmaster. It’s just shy of bulletproof with a 25-year warranty. If you don’t like it, they replace it. That kind of guarantee is impressive these days, allowing customers valuable peace-of-mind.” 

Vinyl is Back 

J&J also meets the demands of trending products. Long ago, Kidd says, builders switched from vinyl to tile. However, vinyl plank has become extremely popular. 

“Many people with allergies are concerned about carpet. Often customers are resistant to wood because of the maintenance. Some are weary of tile because it’s hard and the grout can require upkeep. So, vinyl plank really fills a void. It’s waterproof, comfortable to the feet, cost-friendly and a great value. We sell more and more vinyl plank every day. I have 13 different product lines in vinyl plank in the showroom.” 

More Than Floors 

Anticipating an opportunity for improvement, 12 years ago Kidd took the company into the cabinet business. “The growth of our kitchen and bath work has been amazing,” he said. “We have four full-time kitchen designers. The nature of the company shifted from a flooring store to a cabinet store with a large line of carpet, tile, vinyl and wood. We do just about everything. Each team member has a lifetime of experience. We also have quite a few contractors sending their customers here, using our showroom as their design center. We have six different lines of cabinets and nine price points. Customers frequently spend hours just looking at the vast selection of backsplash and tile. With over 20 years of experience, we offer a better representation of the contractor, and you get a more superior range of finishes than going to a typical design center.” 

Renovations are currently driving the company. “Many clients are looking at the cost to move and choosing to remodel their home for much less money. There is something appealing about improving where you live without having to move. J&J specializes in transforming our clients’ most precious space – their home.” ◆