Enjoy Family Fun with the Back-to-school Expo and Simon Kidgits Club® on August 8

Stock-up and save big on all of the latest back-to-school trends, supplies and must-haves at Melbourne Square, located in the heart of Brevard County. The family friendly shopping destination will host a variety of events including a back-to-school expo, a Simon Kidgits Club® event and more designed to coincide with Florida’s Tax-free Holiday, running August 7 – 16.

According to the National Retail Federation, back-to-school is the second-largest shopping season of the year following the winter holidays. This year, the average family with children in grades K-12 is expected to spend an average of $630 on electronics, apparel and other school needs. Total spending for K-12 and college is expected to reach $68 billion.

“Melbourne Square can’t be beat for back-to-school shopping and fun with a great selection of stores offering savings second only to Black Friday,” said Elyse Munger, director of marketing and business development at Melbourne Square. “Our retailer promotions combined with the tax-free holiday will save shoppers even more on the brands they love in every merchandise category and help them stay within their budget.”

The savings begin on Friday, August 7, with Florida’s Tax-free Holiday. Items that will be tax-free include clothing, footwear, wallets, and bags that costs $100 or less, school supplies that cost $15 or less, and the first $750 of the cost of personal computers and related accessories.

On Saturday, August 8, from 11 a.m. to 5 p.m., visit the Kid & Parent Back-to-school Expo and enjoy free face painting, balloon artists, airbrushing, children’s crafts and prize giveaways including an iPad with Strawberry the Clown. At noon in the Play Area, Melbourne Square will host an education-themed Simon Kidgits Club event featuring crafts and games related to the new school year.

Families can join the Simon Kidgits Club for an annual fee of $5 per child. Each new Kidgits member gets to spin the prize wheel, will receive a special birthday gift plus can enjoy extra goodies, coupons and discounts throughout the year. To learn more, visit

With more than 120 stores, from Aeropostale to Zumiez, Melbourne Square specializes in merchandise for children and teens to help students look their best for the new school year.

Fashion-focused shoppers of all ages will find talked-about trends and accessories at Dillard’s and Macy’s, while style-conscious kids and teens can browse American Eagle Outfitters, Gap Kids, H&M, Hollister and The Children’s Place. Parents will also be able to stock-up on uniforms and backpacks for the new school year by taking advantage of unbeatable prices at JCPenney and Dick’s Sporting Goods. For price-conscious footwear, shoppers can make tracks to Champs, Foot Locker, Journeys, Payless and Rack Room Shoes.

For more information, please contact Melbourne Square at (321) 727-8062 or visit