Jennifer Nifakos, owner of is the connecter. A “Florida girl,” mom of two and former teacher developed the website as a resource for homeowners. is a friendly online marketplace for energy-efficient, long-lasting LED bulbs and dimmers.  The website is geared toward “do-it-yourselfers” who are looking for the best value and performance in LED technology and lighting options for their home or office.

“When we remodeled our kitchen, we realized how important lighting is to each space in the home,” Jennifer explained. “Lighting often gets neglected and really, lighting just makes the room.  We found a need to not only educate people about the many benefits of LED lighting, but to simplify the shopping experience.

LED or light emitting diode lighting makes a home greener and saves on energy costs.  But the options can be overwhelming and intimidating for those who are unfamiliar with the technology. Consumers may get easily frustrated because they don’t understand what they need, or they buy the wrong product, dislike it and give up on the technology altogether but that’s where can help. The website offers an enjoyable and simple shopping experience, prompt delivery and a no-hassle return policy that the “big box” stores do not offer. Shoppers can search by room or bulb type, eliminating choices that are not appropriate options.

Technology and style don’t necessarily go hand-in-hand, especially when décor is involved but DIY LED is working to change that thinking. Web shoppers usually find LED sites to be sterile so Jennifer set out to have a boutique feel to the site with stylish options that incorporate technology and design.

“It not only looks good but it is an investment in both your future budget and the environment,” Jennifer said.

While some skeptics still argue that LEDs are too expensive, Jennifer assures them that it actually saves you money. While the initial cost of LED lighting technology exceeds that of traditional lighting, the long-term savings based upon the durability of the bulbs and the recurring energy savings of the bulbs make your purchase of an LED light bulb an investment that will pay off over time. In addition, the LED bulbs do not contain hazardous materials like lead and mercury that can be harmful to you and to the environment.

The website is also a resource for homeowners looking for inspiration. You can search their collection of DIY project photos to view a do-it-yourself gallery of customer photos.  Watch how-to videos for easy-to-follow instructions on installing dimmers and light kits.

If you’re still unsure about how to make the “switch” or what bulbs are right for you — give Jennifer a call and she will be there to help answer your questions.

“We’ve taken the guess work out of it,” Jennifer said. “We’ve done the research and selected only the best and that’s what we offer.”

Now that’s Bright!  |  (877) 503-4332