The Avenue’s newest posh boutique Sweet Cheeks is located in the space formerly occupied by Baby Zak’s. The basic concept remains mainly the same, featuring unique children’s items, gifts, accessories and much more. New owners Kristine Good and Christine Trask purchased Baby Zak’s as an expansion of their boutique located in Sanford.

Trask’s idea began as a women’s boutique, but after being inspired by her one-year-old son Landon, she decided to open a children’s boutique instead. Business partner Christine Good loved the new idea.

“We can call thank my son Landon for that,” Trask said.

While keeping the most popular items that made Baby Zak’s, a favorite of moms and children, the owners say their goal is to include trendier items including those worn by celebrity babies. Good keeps up-to-date with celebrity baby blogs and searches online for the latest and greatest trends.

One thing that has changed is the sizes carried, which now include those up to toddler 8 for girls and 6 for boys, or “divas” and “dudes” as they are referred to at the Sweet Cheeks store.

Sweet Cheeks hopes to help moms dress their babies more stylishly while still looking wholesome.  In case you didn’t notice, it’s much more than just pink and blue these days. More moms and dads want their children to reflect their own personal sense of style including bohemian trends and graphic tees.

“We hear a lot of ‘does this come in my size?’” Trask said.

The boutique also carries fabulous baby shower gifts like cute buckets that can be personalized with the baby’s name, bottle pets, picture frames and swaddle blankets.

“You can be a hit at the next baby shower, we can put something together that’s really unique,” Good says.

Personalization is another big thing right now, according to Trask. So the boutique offers many items like artwork, sippy cup bands, necklaces by Bashful Bliss and others that can be customized.

“Our main goal is to get to know our clients and form relationships. We hope everyone enjoys it as much as we do,” Good says.

Popular items that are still carried at Sweet Cheeks include:

Pediped footwear

See Kai Run shoes

Belvah diaper bags

Luna Luna Copenhagen

Pink Chicken


New Items:

The Happy Cow Bikini and Tie Onesies

Petunia Pickle diaper bags

Maternity items

Swaddle blankets

Shower gifts like Bloomers Baby Diaper Cakes and The Baby Bunch Baby Flower Bouquet

Other fabulous things spotted on a recent trip include:

Cloud B Twilight Ladybug and Turtle- Projects a complete starry night sky onto the walls and ceiling of any room. Creates a tranquil environment ideal for helping children of all ages ease into a restful sleep.

Heelarious- Completely soft shoes for babies 0-6 months designed to look like high heels

Rockabye Baby! CDs of lullaby renditions by artists like U2, the Beatles, No Doubt and more.

Trumpette Socks- Socks that look like shoes. Baby can’t kick them off!

Bling Baby High Top Converse- A little bling on Converse high tops

Trumpette Howdy the Bouncy Cow- Howdy the Bouncy Cow is a toy for toddlers to sit on and bounce around the house



Sweet Cheeks Boutique

Address: 2261 Town Center Ave., Suite 109

The Avenue Viera

Phone: (321) 639-9257


Hours: 10 a.m.-9 p.m. Monday – Saturday and Noon-6 p.m. Sunday

Other: Shop online at their website 24/7