Sundress Boutique at The Avenue Viera
Photos by Camryn Clair
Brevard’s hot and humid summertime weather coupled with our laid-back lifestyle doesn’t mean fashion has to take a backseat to comfort and function… or looking stylish. Sundress Boutique, located at The Avenue Viera, is “a beachy, bohemian chic clothing boutique for the woman who wants to find something feminine, unique, and beautiful,” according to owner Sara Cruden.
Sara’s vision is to offer a unique experience whenever a customer enters the store. “My dream was to make people feel like they are in a different place when they walk in. We strive to treat every customer with warmth, helpfulness, and attentiveness when they shop with us. We have a ‘no pressure’ attitude that makes us a desirable place to shop. We also carry brands that are exclusive to our boutique from California, New York, Australia, and Europe.”
Doing What You Love
Sara most enjoys the personal shopping and styling aspect of the business. “I love to help my customers put together outfits and find the perfect dress for their occasion,” she said.
“When a customer leaves beaming with excitement and pleased with their store experience, it’s the most rewarding feeling and it reminds me that I am doing what I absolutely love.”
In addition to loving her business and her customers, Sara loves giving back to the community. “I’m very driven to help children escape a life of abuse and neglect,” she shared. “We donate monthly to The Children’s Home Society and also donate to The Haven for Children. Additionally, we seek out underprivileged girls in need of clothing.”
Having recently celebrated its 1-year anniversary, Sara is looking forward to the coming year. “It’s exciting seeing major growth for us with online shopping, which we recently made available to our customers. We’ve had so many orders come in from all over… it’s so exciting to ship an order out to Germany or California!”
The Avenue Viera
2271 Town Center Avenue, Suite #117